Impact Of Google Posts For The Future of SEO

Penguin 4.0 had rolled out its final phase, meaning that it is now in real time. Also the search engine displays official Twitter profile feeds to all English searchers worldwide for entities.We get more info on google posts

Clear emphasis is placed on providing users with current content, so the searchers get the most up-to-date and relevant results first. Google is now making a further step in providing real-time alerts by launching Google Comments, often recognised in the past as The Google Podium.

This “experimental new podium” allows individuals and businesses to directly produce content on the search engine. The material should appear strongly rated in the search results as people search for a particular company or name. In a way, the brands and celebrities appear to be the new Google+.

How Is It Working?

Google was relatively quiet about the new feature, but for some time it has been experimenting with it. It was released back in January 2016 as a way to give political candidates the chance to post lengthy rebuttals in the debate.

The goal is to give people the chance to hear directly from the companies and people who they care for. At this point, it is on an invitation-only basis, and the function can only be used by approved individuals and organisations.

Those with an invitation will be able to communicate directly via images, videos and text on Google. The content creation process is meant to be swift and straightforward, much like on social media. Once you have published your piece of content, the search results related to your name or that of the organization you represent will be instantly visible.

Entities also get their own profile on your average social media page, which looks a lot like it would. It shows a profile photo above your name, over what, along with your post stream, appears to be a cover image.

Clicking on one of the posts opens a dedicated full-screen web page that displays the full text and images that accompany it. You can quickly share the posts on popular social networks, too. To share the post directly on Facebook, Twitter, Email or Google+, simply click on the social sharing icon.

It looks a lot like the Twitter carousel profile updates we can see on Google at the moment, with a card-like interface. While you can post the material, though, you are currently unable to like or talk about it. Such solutions may be something to be launched in the future, as it is in its very early stages at present.

We know that Google has struggled with the development of its own social network in the past; only time will tell whether this new platform will emerge differently from Google Buzz and Google+.